Creative
Process
The
way to produce any piece of communication work is usually shrouded
in mystery. This need not be so, as it’s actually very
straightforward three step procedure.
Although
it is so straightforward as to be automatic in most circumstances,
it is valuable to deconstruct the process so that in unfamiliar
situations it can be run as a conscious method.
What
varies is the timescale.
The
sequence is: Consult
Create
Commission
Click
on the words to find out what each Step means.
Each
step needs different criteria and a different attitude.
You’ll discover you already do this several times a
day.
There are times when you
want our creative input, and times when you don’t.
Consider
the elements you need to make your project a success. Then we’ll
work in the way that’s best for you.
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